
In terms of the core tech, Moiseenkov says the team is using neural network/deep learning algorithms to process the photos. We only store for result for some time because if the network is very bad we want to reconnect and give the result to the phone,” he says. We don’t know who sent photos, we don’t know the photo itself because it’s in a non-readable format for us. But Moiseenkov notes they are not retaining or parsing users’ original photos. Albeit if they continue to scale up their user-base they’ll need to beef up their servers to keep up.Īll processing is done in the cloud on the team’s servers, rather than on the device. And the processing time was almost always never more than a few seconds. Most of the time the processed imagery comes back looking impressively pro.

But in my experience testing the app it rarely returned a result that looked like an artwork gone wrong (darker lighting conditions did sometimes confuse some of the filters). Results will vary depending on your subject matter and lighting conditions, of course, with certain filters producing better results than others for each shot. Here’s an example of how some of the filter effects look applied to the same photo… Which may not scale so well once there are 40 options in the app.

Although it can also be very addictive as you end up trying more and more filters on the same photo just to see what they’re going to look like. While you can’t see the real-time effect of a Prisma filter, given you have to wait a short while for each shot to be processed, it’s quick enough that it does not feel arduous. But Prisma is very much in the honeymoon phrase right now. Novelty, after all, can lose its sheen of exciting newness almost as quickly as it grabbed people’s attention in the first place. The aim, presumably, is to try to avoid its stylized looks feeling stale. “After a month we will have about 40 styles,” he says. More filter options are being added all the time, with Moiseenkov saying the intention is to add two more per day at this point.
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Prisma is offering around 20 art filters inside the app at this point, with some of the art/graphical starting points including The Scream by Edvard Munch, Go for Baroque by Roy Lichtenstein, a DC comic graphic plus abstract artworks like Transverse Line by Wassily Kandinsky. And it was like in a boom! And after this day the hashtag was ours.” “For one day, the first day of launch, we create about 30,000 photos in Instagram. I don’t know how they find our hashtag - it’s magic I think,” jokes Moiseenkov. “A lot of people share photos with a hashtag. A pull that Prisma has evidently been able to tap into by offering a fresh set of filters for the hungry Insta-hoards. Prisma-using Instagram users have apparently been badging their art filtered shots with a #Prisma hashtag. The size of Instagram’s network is obviously creating a massive pull for fresh content. Indeed, some 95 million photos and videos are shared on the platform on the average day.

So that’s a whole lot of selfies, outfits, lunches and cute pet shots being shared on Instagram day to day. The key to this early growth is clearly the app’s prominently placed social share function, which prompts users to post to Instagram as soon as they receive their processed shot.Īnd just this week the Facebook-owned photo-sharing behemoth revealed it had more than doubled its monthly active users over the past two years - reaching a whopping 500 million MAUs. Prisma was launched only last week but has already garnered some 1.6 million downloads, CEO and co-founder Alexey Moiseenkov tells TechCrunch, on the phone from Moscow where the team is currently based. Result: You have been disconnected from the MIT GlobalProtect VPN service.Day 4,632 of the incarceration and the cats were still plotting escape… You may be prompted to authenticate again depending on how long it has been since your last connection.

Result: You're connected to MIT GlobalProtect VPN service and may go about your computing activities normally.Īfter the first time you connect, simply open the app and tap the Shield to connect.
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Click on the thumbnails to open the full images. Result: The first time the app opens it will ask you about notifications. Result: The GlobalProtect App is installed.
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